Social brand management in a post covid-19 era
Social brand management in a post covid-19 era
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kr 1 033,00
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ISBN/Varenr
9781032465722
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Omtale
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
Produktinformasjon
- ISBN/Varenr: 9781032465722
- Utgivelsesdato: 28.06.2023
- Utgivelsesår: 2023
- Forlag: CRC Press
- Innbinding: Innbundet
- Serie: Routledge Focus on Business and Management
- Språk: Engelsk
- Personer: Dias, Patricia, Duarte, Alexandre
- Aldersgrense: 0
- Opplag: 0
- Utgave: 0
- Illustrert: Nei
- Sider: 104
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