Social brand management in a post covid-19 era

Social brand management in a post covid-19 era
Social brand management in a post covid-19 era
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ISBN/Varenr
9781032465722
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Omtale

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
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Produktinformasjon

  • ISBN/Varenr: 9781032465722
  • Utgivelsesdato: 28.06.2023
  • Utgivelsesår: 2023
  • Forlag: CRC Press
  • Innbinding: Innbundet
  • Serie: Routledge Focus on Business and Management
  • Språk: Engelsk
  • Personer: Dias, Patricia, Duarte, Alexandre
  • Aldersgrense: 0
  • Opplag: 0
  • Utgave: 0
  • Illustrert: Nei
  • Sider: 104