Reasserting the disney brand in the streaming era

Reasserting the disney brand in the streaming era
Reasserting the disney brand in the streaming era
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ISBN/Varenr
9781032428673
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Omtale

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
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Produktinformasjon

  • ISBN/Varenr: 9781032428673
  • Utgivelsesdato: 07.10.2024
  • Utgivelsesår: 2024
  • Forlag: CRC Press
  • Innbinding: Heftet
  • Serie: Routledge Research in Cultural and Media Studies
  • Språk: Engelsk
  • Personer: Brookey, Robert Alan (Ball State University, USA), Phillips, Jason (Ball State University, USA), Pollard, Timothy (Ball State University, USA)
  • Aldersgrense: 0
  • Opplag: 0
  • Utgave: 0
  • Illustrert: Nei
  • Sider: 140