Reasserting the disney brand in the streaming era

Brookey, Robert Alan (Ball State University, USA)

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Brookey, Robert Alan (Ball State University, USA)

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ISBN/Varenr

9781032422350

Omtale

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

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Produktinformasjon

ISBN/Varenr: 9781032422350
Utgivelsesdato: 07.04.2023
Utgivelsesår: 2023
Forlag: CRC Press
Innbinding: Innbundet
Serie: Routledge Research in Cultural and Media Studies
Språk: Engelsk
Personer: Brookey, Robert Alan (Ball State University, USA), Phillips, Jason (Ball State University, USA), Pollard, Tim (Ball State University, USA)
Aldersgrense: 0
Opplag: 0
Utgave: 0
Illustrert: Nei
Sider: 176

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