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National brands and global markets

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National brands and global markets

National brands and global markets

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kr 2 396,00

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ISBN/Varenr

9780367754976

Omtale

Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.

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Produktinformasjon

ISBN/Varenr: 9780367754976
Utgivelsesdato: 16.03.2023
Utgivelsesår: 2023
Forlag: Taylor and Francis
Innbinding: Innbundet
Serie: Perspectives in Economic and Social History
Språk: Engelsk
Aldersgrense: 0
Opplag: 0
Utgave: 0
Illustrert: Nei
Sider: 344