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Integrated marketing communications in football

Manoli, Argyro Elisavet (Loughborough University, UK)

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Integrated marketing communications in football

Integrated marketing communications in football

Manoli, Argyro Elisavet (Loughborough University, UK)

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kr 843,00

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ISBN/Varenr

9780367690649

Omtale

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) Ã¢â‚¬â€œ arguably the most commercialised and watched sport league in the world Ã¢â‚¬â€œ and how it can and should be utilised in the context of other sports properties.

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Produktinformasjon

ISBN/Varenr: 9780367690649
Utgivelsesdato: 29.01.2024
Utgivelsesår: 2024
Forlag: Taylor & Francis Ltd
Innbinding: Heftet
Serie: Critical Research in Football
Språk: Engelsk
Personer: Manoli, Argyro Elisavet (Loughborough University, UK)
Aldersgrense: 0
Opplag: 0
Utgave: 0
Illustrert: Nei
Sider: 148

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Integrated marketing communications in football
- Manoli, Argyro Elisavet (Loughborough University, UK)
- 9780367690571
- Engelsk
- 01.07.2022
- Innbundet
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