Corporate culture and globalization

Corporate culture and globalization
Corporate culture and globalization
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ISBN/Varenr
9781032304434
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Omtale

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
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Produktinformasjon

  • ISBN/Varenr: 9781032304434
  • Utgivelsesdato: 10.03.2023
  • Utgivelsesår: 2023
  • Forlag: Taylor & Francis Ltd
  • Innbinding: Innbundet
  • Serie: Routledge Advances in Management and Business Studies
  • Språk: Engelsk
  • Personer: Zhu, Yi (Lancaster University, UK.)
  • Aldersgrense: 0
  • Opplag: 0
  • Utgave: 0
  • Illustrert: Nei
  • Sider: 176