Consumer packaging strategy

Khan, Huda (University of Aberdeen, UK)

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Khan, Huda (University of Aberdeen, UK)

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kr 843,00

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ISBN/Varenr

9781032324036

Omtale

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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Produktinformasjon

ISBN/Varenr: 9781032324036
Utgivelsesdato: 08.10.2024
Utgivelsesår: 2024
Forlag: Taylor & Francis Ltd
Innbinding: Heftet
Serie: Routledge Advances in Management and Business Studies
Språk: Engelsk
Personer: Khan, Huda (University of Aberdeen, UK), Chrysochou, Polymeros (Aarhus University, Denmark), Lee, Richard (University of South Australia, Australia)
Aldersgrense: 0
Opplag: 0
Utgave: 0
Illustrert: Nei
Sider: 150