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Absolute essentials of marketing research

Kolb, Bonita M. (Lycoming College, USA)

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Absolute essentials of marketing research

Absolute essentials of marketing research

Kolb, Bonita M. (Lycoming College, USA)

Veiledende pris

kr 468,00

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ISBN/Varenr

9780367760342

Omtale

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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Produktinformasjon

ISBN/Varenr: 9780367760342
Utgivelsesdato: 07.10.2024
Utgivelsesår: 2024
Forlag: Taylor and Francis
Innbinding: Heftet
Serie: Absolute Essentials of Business and Economics
Språk: Engelsk
Personer: Kolb, Bonita M. (Lycoming College, USA)
Aldersgrense: 0
Opplag: 0
Utgave: 0
Illustrert: Nei
Sider: 120

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